IAB Enlists 15 New Members

NEW YORK The Interactive Advertising Bureau, a 7-year-old organization that represents companies that engage in or support the sales of online ads, has added 15 new members to its roster.

The latest additions are: Adtegrity.com, Ask Jeeves, BabyCenter, Business.com, CBS.com, CBSNews.com, CoolSavings, Crain’s Chicago Business, Crain’s New York Business, Eversave, EXI Technologies, Hearst Newspapers (including the Albany Times Union, Houston Chronicle, San Antonio Express-News, San Francisco Chronicle and Seattle Post Intelligencer), iProspect, Multex and ValueClick.

Earlier this month, the IAB created an associate membership category to include companies that support the sales of interactive ads and marketing programs, such as iTraffic, Viewpoint and Solbright [IQ Daily Briefing, March 13, 2003].

The IAB identifies key initiatives the industry should undertake to improve the overall effectiveness and efficiencies of the business.