IAB to Effectiveness Researchers: You’re Doing It Wrong

Industry group outlines new best practices

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

It’s no secret that digital ad measurement routinely results in a messy, convoluted data glut. The Interactive Advertising Bureau wants to change that.

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