Brand Marketing

IAB to Effectiveness Researchers: You’re Doing It Wrong

Industry group outlines new best practices

Headshot of Erin Griffith
By Erin Griffith

July 13, 2011

It’s no secret that digital ad measurement routinely results in a messy, convoluted data glut. The Interactive Advertising Bureau wants to change that.

Headshot of Erin Griffith

Erin Griffith

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