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NEW YORK — The Interactive Advertising Bureau has added 13 online advertising sellers and publishers as new members.
They include: Allrecipes.com, AWS WeatherBug, Flashpot Networks, HiWire, LookSmart, MTV Networks, NetCreations, SmartMoney.com, Studio One Networks, Tech Target, Ticketmaster, Vivendi Universal’s Flipside.com and Winstar Interactive/Interep Interactive.
According to the New York-based interactive advertising association, its member companies now account for over 75 percent of the ad revenue generated via Internet advertising.
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