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Digital firms Strobe Promotions, RedStapler and Zezza are combining under the banner of Tenthwave.
The new entity has its roots in interactive shop i33 Communications, which was founded by Drew Rayman, who will lead Tenthwave. He is joined by former colleagues Steve Caputo and Rob Kaplan (founders of Strobe Promotions), Brian Hack and Mike Mazar of Web designer RedStapler, and Eric Schwamberger of interactive creative shop Zezza.
Tenthwave will serve as a full-service digital agency that plans to put social media at its core.
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