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Blimpie Subs & Salads, the 40-year-old sandwich chain with humble beginnings in Hoboken, N.J., doesn’t want to be thought of as just a hole-in-the-wall sub shop. Instead, the 1,700-store chain is featuring better fare, high-profile consumer promotions and a new ad campaign that positions the company as a contemporary deli.
With a nearly $20 million media spend and Blimpie’s biggest summer promotion, the campaign kicks off May 28.
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