How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
Blimpie Subs & Salads, the 40-year-old sandwich chain with humble beginnings in Hoboken, N.J., doesn’t want to be thought of as just a hole-in-the-wall sub shop. Instead, the 1,700-store chain is featuring better fare, high-profile consumer promotions and a new ad campaign that positions the company as a contemporary deli.
With a nearly $20 million media spend and Blimpie’s biggest summer promotion, the campaign kicks off May 28.

INDEPENDENCE DAY SALE
Subscribe today!
APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF
Already a member? Sign in