I-Traffic Sails To London

In its first-ever expansion overseas, i-traffic, the interactive marketing division of New York-based Agency.com, has opened a London office incorporating Agency.com’s existing Digital Marketing Group in London, which includes a 30-member staff.

I-traffic president Ron Kovas said DMG’s experience working with a number of major European clients — including British Airways, Reuters and Heineken –should provide “a great foundation for expanding i-traffic’s capabilities and services in London and throughout Europe.”

Meanwhile, i-traffic managing director Jon Sharpe said that London — and the move to integrate DMG and i-traffic — should “enable us to bring greater experience, seamless service and economies of scale to a rapidly expanding roster of global clients.”

Launched in 1995, i-traffic was acquired by Agency.com in October 1999 and has existing offices in Chicago, New York and San Francisco.