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I-traffic, a new media planning and buying agency, has landed an “e-commerce” assignment from NetGrocer, an online shopping Web site backed by CUC International.
The business, which was won after a review that included several undisclosed new media and advertising agencies, calls for i-traffic in New York to manage online sales programs for the client. Specifically, the agency will be responsible for placing ad banners with a built-in retail component on third-party sites. The banners will typically allow consumers to buy goods through the ad without leaving the banner’s host Web page.
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