“I think the HP campaign is flat out the

“I think the HP campaign is flat out the best. Goodby has taken what was traditionally viewed as a printer company and turned it into a technology, creativity and humanity brand. Tragically, Goodby is also responsible for the worst campaign, not because the Saturn work is flawed—on the contrary, it is inspired—but because the whole premise of ‘People first’ is belied by the fact that every car Saturn makes gets yanked off the road.”—ernest lupinacci, partner, anomaly, new york