Three i-shops have advanced in the review for Visa’s $12-15 million digital account, Select Resources International, the Los Angeles consulting firm managing the process, confirmed. The San Francisco offices of Modem Media, AKQA, and Organic will pitch the interactive creative and media business at the end of this month. Meanwhile, three unidentified agencies were eliminated from contention.
The San Francisco-based client, which initiated the search in May, plans to consolidate the account, formerly split between BBDO’s interactive arm @tmosphere and now insolvent marchFirst, at a single agency by early August. BBDO, New York, handles Visa’s traditional account.
