With I-Shops Growing Up, Holding Companies Emerge

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Since its $160 million acquisition of Modem Media was finalized in mid-October, Digitas has been managing client conflicts and alleviating costs through a holding-company structure. The new Digitas Inc. umbrella brand comprises two agency networks, Digitas and Modem, allowing for the former’s Microsoft and AT&T accounts to coexist with the latter’s IBM and Sprint businesses.

“As long as the two agencies remain separate, I think everything is fine,” said Digitas Inc.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in