I, Robot: When Creativity Meets the Machines

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NEW YORK The sci-fi thriller Minority Report has aged well. At five years old, its depiction of a world saturated with super-targeted ads has proved prescient as real-world digital technology has begun to deliver on its promise. One thing not addressed in the Hollywood flick: Who would create all these customized ads?

Today, tech providers like Yahoo and upstarts such as Spot Runner and Visible World are building tools that can turn a dozen creative executions into 1,200 or even 12,000 permutations.

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