A late-night drive down Hollywood Boulevard always" /> I dream of Genie; even the most jaded teens are responding to 'Aladdin's' themes of love and honor, and advertisers are scrambling to find out why <b>By Betsy Sharke</b><br clear="none"/><br clear="none"/>A late-night drive down Hollywood Boulevard always
A late-night drive down Hollywood Boulevard always" />
A late-night drive down Hollywood Boulevard always" />

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I dream of Genie; even the most jaded teens are responding to 'Aladdin's' themes of love and honor, and advertisers are scrambling to find out why By Betsy Sharke

A late-night drive down Hollywood Boulevard always

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“These kids looked like they were lined up for a concert by Pearl Jam or Nine Inch Nails,” the exec later said. Since alternative rock bands don’t usually attract the kind of fans who flock to G-rated, animated movies, and since the exec handles creative on a huge national brand that counts 16-19-year-olds among its prime targets, he decided to learn more.
“I think there are implications for our client,” says the exec, who has begun informal research to discover what draws these kids to Aladdin.

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