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For any vegan fan watching the Super Bowl, there was one ad that didn’t sit right.
Hyundai’s Super Bowl ad, dubbed “The Elevator,” featured Jason Bateman in a 60-second spot.
It was fairly innocuous, as Bateman, posing as an elevator attendant, took passengers down to different scenarios, each one worse than the last. However, one “bad” floor was a vegan dinner party, in which someone made “beet-loaf.” Vegan fans on Twitter were not happy with the ad and voiced their opinions—including Peta.
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