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In the “Pick a paper” challenge on TikTok, participants film themselves presenting their unsuspecting loved ones with pieces of paper prompting them in a “choose your own adventure” style to select what happens next. Outcomes vary between being treated to a favorite meal and reluctantly agreeing to fold laundry.
Thankfully, in Hyundai Motor America’s “Choose Yours” campaign, there is no wrong choice. The spot features a real-life couple playing the game based on whether they take their Ioniq 5 or Ioniq 6 vehicle for the day.
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