Hyundai's Brand Consideration Peaks After Ad Correcting How People Say Its Name

YouGov's brand tracking score saw record discussions around the brand in January

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Automaker Hyundai’s U.K. campaign was released in January to put the correctly pronounced brand’s name on the lips of the public, nearly tripling its brand consideration score in the process.

According to the research company YouGov, the campaign, created to drive awareness of how to correctly pronounce the name of the South Korean motor company, drove the highest increase in word of mouth during the first month of the year.

YouGov’s BrandIndex Tracker measures brand health using 16 metrics as KPIs, including word of mouth, to help marketers analyze and benchmark campaign goals and success, as well as monitor competitor performance.

A brand driving notices

Consideration for the brand among British adults peaked in January when it averaged a score of 16.6,



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