Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Automaker Hyundai’s U.K. campaign was released in January to put the correctly pronounced brand’s name on the lips of the public, nearly tripling its brand consideration score in the process.
According to the research company YouGov, the campaign, created to drive awareness of how to correctly pronounce the name of the South Korean motor company, drove the highest increase in word of mouth during the first month of the year.
YouGov’s BrandIndex Tracker measures brand health using 16 metrics as KPIs, including word of mouth, to help marketers analyze and benchmark campaign goals and success, as well as monitor competitor performance.
A brand driving notices
Consideration for the brand among British adults peaked in January when it averaged a score of 16.6,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in