Hyundai/Kia Media to Initiative

NEW YORK Hyundai/Kia has selected Interpublic Group’s Initiative to handle U.S. media duties following a review.

Last month the client cut to three finalists, which also included Havas Media and incumbent Carat.

“We are thrilled to have been selected as media and marketing partner with Hyundai and Kia, two of the fastest-growing players in the automotive category,” says Richard Beaven, Initiative CEO. “Like us and our existing clients, Hyundai and Kia believe in the power of media to transform marketing results, and we are keen to work with such like-minded individuals during this important and challenging time for the industry.”