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Hyundai hinted in a teaser aired last Sunday that its Super Bowl LII ad would “surprise millions” of heroes—a bold claim, considering last year’s ad surprising three American troops with a virtual reunion with their families. Now, we have a clearer idea of what, precisely, that means.
The brand revealed that its Big Game ad, created by its agency of record Innocean, will focus on its Hyundai Hope On Wheels pediatric cancer nonprofit organization.
“Last year, we honored military heroes who help make events like the Super Bowl possible.
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