Hyundai Will Focus on Its Pediatric Cancer Nonprofit in 60-Second Super Bowl Ad

The spot will incorporate live footage shot on game day

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Hyundai hinted in a teaser aired last Sunday that its Super Bowl LII ad would “surprise millions” of heroes—a bold claim, considering last year’s ad surprising three American troops with a virtual reunion with their families. Now, we have a clearer idea of what, precisely, that means.

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