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BOSTON Hyundai Motor America today said it has named Michelle Cervantez vice president of marketing for the company. Cervantez will be responsible for all Hyundai marketing and advertising in the United States.
Cervantez comes to Hyundai from Mercedes-Benz USA, where she held a similar post. Cervantez has also previously served as vp of marketing for Jaguar Cars North America.
The client spent nearly $390 million on ads last year, per Nielsen Monitor-Plus. Its lead agency is independent The Richards Group in Dallas.
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