Hyundai Talks Value, New Cars

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Despite losing its chief marketer, Joel Ewanick, earlier this month, Hyundai is charging ahead. The carmaker plans to unveil new vehicles at the New York International Auto Show next week. Christopher Perry, a 10-year Hyundai vet, has temporarily replaced vp of marketing Ewanick, a 2009 Brandweek Grand Marketer of the Year, who left to work for rival Nissan. Perry this morning chatted about Hyundai’s upcoming launches and marketing efforts to support them. He noted that while four in 10 Americans considered purchasing a Hyundai three years ago, now that number is seven out of 10.

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