Hyundai Reviews $150 Mil. US Media Account

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CHICAGO–Hyundai Motor America has put its $150 million U.S. media account in review, sources said. Observers believe the evaluation process could be the precursor to a global media consolidation.

Incumbent Bates USA West, Irvine, Calif., has been the Korean car manufacturer’s lead agency (on creative and media) since the car maker began distributing its vehicles in the U.S.

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