Hyundai Pulls Ahead in Latest Work From Richards

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DALLAS The Richards Group breaks a spot for Hyundai this week that focuses on quality and builds on the “Rethink everything” theme introduced in April to support the new Sonata.

The 30-second commercial shows a gazelle and lion running as fast as they can, leaving the viewer to infer that the lion is chasing the gazelle. The reverse, however, proves to be true, and a voiceover asks, “Not what you expected?”

Richards in Dallas sought to reference last week’s J.D.



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