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LOS ANGELES Hyundai Motor America today told lead agency Goodby, Silverstein & Partners in San Francisco that it would transition creative chores to World Marketing Group in Irvine, Calif., sometime next year, according to Joel Ewanick, the client’s vp, marketing.
Hyundai spent $455 million on ads in 2007 and $155 million through June 2008, per Nielsen Monitor-Plus.
Omnicom’s Goodby, which won the business following a review in April 2007, could not be immediately reached for comment.
“We’re not parting ways anytime in the near future,” said Ewanick.
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