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LOS ANGELES Hyundai has parted with London independent VCCP, and the automaker is consolidating its European assignment with its Kia- and Hyundai-funded agency Innocean as well as independent M&C Saatchi, according to sources.
Sources said the account in Europe is worth about $20 million annually in measured media spending. According to sources, M&C Saatchi will handle the advertising in the United Kingdom and work with Innocean throughout the rest of Europe. Hyundai Motor America, as well as M&C Saatchi’s U.K.
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