Hyundai launches search for media auditing shop

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NEW YORK — Hyundai Motor Co. is reviewing independent media auditing firms to oversee its combined $400 million Hyundai/Kia U.S. media buying business, handled by Aegis Group’s Carat Los Angeles, sources said.

The Korean automaker’s World Marketing Group, which oversees the performance of Carat, is managing the review. Fountain Valley, Calif.-based

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