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NEW YORK Korean carmaker Hyundai Kia has launched a multi-market review of its media planning and buying assignments, the client has confirmed.
Ad spending in the markets being reviewed exceeds $300 million, according to sources.
The automaker stressed that the U.S. account handled by Interpublic Group’s Initiative is not in play. The U.S. region went through a review just last year, with the business shifting from Aegis Group’s Carat to Initiative.
“It’s not a global review and it’s not happening in this country,” said Jim Sanfilippo, evp and COO at the client’s marketing arm Innocean, based in Irvine, Calif.
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