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Hyundai will return to Super Bowl LIII, its fourth year in a row advertising in the NFL’s championship game and the brand’s 11th appearance in the past 12 years.
Innocean, Hyundai’s agency of record, is in the process of developing the campaign which includes a 60-second spot in the first quarter, a 30-second pregame ad and experiential activations in the host city of Atlanta.
“After more than a decade of Super Bowl experience and well-regarded creative executions, we are excited to return to the Big Game with fresh, new content that uses the successful formula we’ve refined over the years,” Dean Evans, CMO of Hyundai Motor America said in a statement.
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