Hyundai Hits the Street With RFP

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

LOS ANGELES — Sales may be soaring, but Hyundai Motor America sees “untapped potential” and is eager to become a “real Toyota/Honda level brand,” according to the RFP for its $160 million national creative account.

Bates USA West in Irvine, Calif., is defending the business, which it has handled since Hyundai’s 1986 launch in the U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in