Hyundai Hits Street With RFP

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Sales are soaring, but Hyundai Motor America sees “untapped potential” and is eager to become a “real Toyota/Honda-level brand,” according to the RFP for its $160 million national creative account.

The review, launched last week, caught the incumbent, Bates USA, off guard and immediate stirred speculation about the future of its Irvine, Calif.,

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