Hyundai Hits Street With RFP

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Sales may be soaring, but Hyundai Motor Ame rica sees “untapped potential” and is eager to become a “real Toyota/Honda level brand,” according to the pro posal request for its $160 million national creative account.

Bates USA West in Irvine, Calif., is defending the business, which it has handled since Hyundai’s 1986 launch in the U.S.

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