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LOS ANGELES Hyundai Motor America last week assigned former national lead agency The Richards Group a “mini-campaign” for next fall through its Eastern regional dealers association, said Joel Ewanick, vp, marketing.
“I saw something we liked,” said Ewanick, who declined to disclose spending on the campaign. “It suits our strategic and tactical needs at the moment.”
The tier-two (retail) work will be funded with factory dollars and is expected to run in all Hyundai regions, Ewanick said.
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