Hyundai Elevates Former BMW Exec to Global CMO and Undergoes a Restructuring
Thomas Schemera takes over from Wonhong Cho, who's heading a new brand strategy division
As part of a broad organizational restructuring aimed at improving marketing coordination across its brands, Hyundai Motor Company has named a new global chief marketing officer, effective this month.
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.
