Automotive

Hyundai Elevates Former BMW Exec to Global CMO and Undergoes a Restructuring

Thomas Schemera takes over from Wonhong Cho, who's heading a new brand strategy division

headshot of a man
Thomas Schemera spent more than three decades at BMW.Hyundai
By Kathryn Lundstrom

February 26, 2021

As part of a broad organizational restructuring aimed at improving marketing coordination across its brands, Hyundai Motor Company has named a new global chief marketing officer, effective this month.

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Kathryn Lundstrom

Kathryn Lundstrom is Adweek's senior news reporter based in Austin.

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