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NEW YORK — Hyundai Motor Co.’s estimated $450 million-plus global media review is part of a power play by the automaker’s Korean marketing executives to grab control of the account, and may lead to a creative review as well, according to sources.
The search — launched despite big sales gains — was initiated by several Korean executives, including executive coordinator Kenny Han, sources said. The decision came “without the knowledge or consent of the American staff [at Hyundai].
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