Hyundai Cuts to Five

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LOS ANGELES — Hyundai Motor America has narrowed the search for an agency to handle creative on its $160 million national account to five shops, according to Select Resources International in West Hollywood, Calif., which is leading the review.

They are: Foote, Cone & Belding in Irvine and San Francisco; Publicis & Hal Riney in San Francisco; Publicis in the West, Seattle; The Richards Group in Dallas and the incumbent, Bates USA West in Irvine, Calif..

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