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Hyundai Motor America plans to spend an estimated $25 million to support a six-week “Hyundai Advantage” warranty campaign, breaking today.
Created by Bates USA West, Irvine, Calif., two TV spots show the car maker’s 1999 Tiburon model and describe “America’s best warranty.” The commercials explain that all 1999 Hyundai models are backed by a 10-year/100,000-mile powertrain warranty, a five-year/60,000-mile bumper-to-bumper warranty and 24-hour roadside assistance for five years.
Frank Ferrara, acting vice president of the Fountain Valley, Calif.-based
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