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The thrill of finding just the right household stuff is the focus of a $30 million-plus launch campaign for home decorating superstore House2Home.
Created by Hyperbole Communications, Santa Monica, Calif., ads introduce the five-store West Coast chain as a source for outdoor living, home improvement and home decor, as well as seasonal and party goods.
Client vp of marketing Ginger Silverman characterized the stores as “100,000 square feet of everything you need for the inside and outside of your home.”
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