Hybrid Engine Drives Toyota Effort

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NEW YORK Toyota is touting the Prius’ kicky performance in a print campaign for its Hybrid Synergy Drive power train system, a combination gasoline/electric engine that aims to reduce fuel emissions.

The series of four ads comes via Dentsu’s Oasis in New York, which lost the $20 million Prius vehicle account to Publicis Groupe’s Saatchi & Saatchi in April, but continues to produce corporate ads for the motor giant.

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