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Specs
Who Mary Perhach, president, and Nick Pappas, CEO
What Media agency
Where New York office
Three years ago, when former agency buyer and media sales executive Nick Pappas started SwellShark, he took inspiration from a fish that doubles its size to intimidate predators, which Pappas likens to seeking client impact that exceeds investment. Now working with wife Mary Perhach, a former agency account and communications exec, the firm handles Shinola, Beech-Nut, William Grant & Sons and Harry’s razors.
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