Hurts So Good

Pain is stubbing your toe on the tub. Good pain is rewriting a brief that isn’t yielding great work. Pain is a paper cut. Good pain is sending your creative teams back again, even though they think they’ve nailed it. Pain is falling down an open manhole. Good pain is arguing with the client one more time about the size of the logo.

Pain is not good for anything except a sadomasochists convention.

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