hunger pangs

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hunger pangs

Kerker attempts to create a stir in regions beyond the stomach with its new campaign for the Buca di Beppo restaurant chain.

The print and radio campaign parodies the overwrought imagery and prose of romance novels in an effort to lure couples to the restaurant, where generous portions and family-style servings bring in large groups.

“It was really an over-the-top way of screaming, ‘For two,’ ” said Chris Preston, creative director at the Minneapolis shop.

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