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Continuing to tap into the recession-driven need for convenient and portable lunches, ConAgra Foods is backing new shelf stable and frozen varieties of its Marie Callender’s brand with a fresh round of ad support.
One campaign promotes Pasta Al Dente, the healthy offshoot of comfort food brand Marie Callender’s that hit shelves earlier this year. ConAgra, which makes Hunt’s tomatoes and Egg Beaters, subsequently extended the line to include four new flavors, including Cavatelli Chicken Carbonara and Penne Chicken Piccata in June.
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