Humphries Attracts More Car Dealers

DALLAS Humphries Marketing Group has picked up the advertising accounts of three additional Dallas/Fort Worth car dealerships, the shop said.

The Dallas agency added Hoyte Dodge of Sherman, Greenville Ford and Fazeli Mitsubishi to its automotive-only client roster that includes more than a dozen local dealers.

The three area accounts were won without a review, according to shop founder and president Steven Humphries.

“In less than a year, we’ve come from an unknown to a major player in automotive advertising in Dallas/Fort Worth and Texas,” Humphries said. “We enjoy dealing direct with local owners and operators where we can actually become a resource partner.”

Celebrating its first full year in business, HMG was formed as a spin-off of Casa Creativa, a Hispanic agency founded in 2001 by Humphries. HMG handles many of Casa Creativa’s general-market accounts, the shop said.

HMG’s local clients include Jason Prado’s Liberty Ford, Jim McNatt Chevrolet, Toyota of Irving, McKinney Dodge and Lewisville Mitsubishi.

Billings were undisclosed.