Marketers Must Humanize and Personalize the Grocery Ecommerce Experience

To continue the gains and incentives during quarantine

As widespread quarantines propel online grocery shopping for both delivery and pickup, we’re seeing a different motivation take over. Before Covid-19 disrupted our world, online was about control over time; what I want when I want. Now it’s about control over environment; what I need without leaving the safety of my own home.

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