Marketers Must Humanize and Personalize the Grocery Ecommerce Experience

To continue the gains and incentives during quarantine

a small person standing in front of a huge phone that has a shopping cart on it with a strawberry, orange slice, watermelon slice and banana floating nearby
Elevate the future of ecommerce. Getty Iamges

As widespread quarantines propel online grocery shopping for both delivery and pickup, we’re seeing a different motivation take over. Before Covid-19 disrupted our world, online was about control over time; what I want when I want. Now it’s about control over environment; what I need without leaving the safety of my own home.

Peter Picard is vp, strategic planning and research at Blue Chip.