Voice

Human Connection Is Key for B-to-B Brands

After all, business practitioners are humans, too

rope
Having tiered, roped off content helps events seem special—and makes users feel exclusive and more engaged. Source: Getty Images
Headshot of Joe Rivas
By Joe Rivas

August 31, 2020

Miles Davis introduced new innovation and creativity to a generation of musicians. He didn’t just influence the sound of jazz trumpeters—he changed the direction of American music.

Headshot of Joe Rivas

Joe Rivas

Joe Rivas is the global CEO of Omnicom's B2B agency Doremu.

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