Hulu Snags 2 VPs From Netflix and Samsung to Head Up Content and Brand Marketing

New hires tasked with evolving Hulu's marketing strategy

Nick Tran (l.) and Ryan Crosby are joining Hulu's team.
Headshot of Katie Richards

Hulu announced today that it has hired two vps, one from Netflix and one from Samsung, to head up the brand’s marketing teams. Ryan Crosby and Nick Tran will start in June and report to Hulu marketing chief Kelly Campbell.

“During a critical time for Hulu, we’re excited to bring in two new vice presidents to anchor our brand and content marketing teams,” Campbell said in a statement. “[Crosby] and [Tran] are tremendous leaders with proven track records who will join Hulu’s talented marketing team to lead the next evolution of our Hulu brand promise and content marketing campaigns.”

Hulu tapped Netflix executive Crosby to serve as vp of content marketing. In the new role, Crosby will oversee Hulu Originals and Live TV, among others.

During his time at Netflix, Crosby served as director of global creative marketing. He worked to drive awareness for shows including Orange Is the New Black, House of Cards, The Crown, Altered Carbon and Stranger Things. Prior to Netflix, Crosby worked for interactive entertainment company Activision Blizzard on some of the company’s major video games, including Call of Duty and Destiny.

Tran joins the team as vp of brand and culture marketing. He previously was head of brand culture at Samsung Electronics. Tran’s main responsibilities will include developing a brand strategy for Hulu as well as campaigns, activations and a strong social media presence. Some of Tran’s major accomplishments prior to joining Hulu include a strategic partnership between Samsung and Disney to create Disney character AR emojis.

Tran has also served as vp of marketing at Stance Socks and digital marketing and social media lead at Taco Bell Corp.


@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.