Hulu Put One of Its Most Ambitious Marketing Pushes to Date Behind Its Adaptation of The Handmaid’s Tale

Including a partnership with social club The Wing

The first three episodes of Hulu’s adaptation of Margaret Atwood’s The Handmaid’s Tale were finally released on the streaming platform today. The first look at the buzzy show came in February, when a trailer for the show served as Hulu’s debut Super Bowl ad, kicking off the high-profile marketing plan for the show, which includes an experiential partnership with the New York social club for women, The Wing, as well as an art installation on the High Line by graphic artists Paula Scher and Abbott Miller.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.