Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In a commercial that no doubt contains the youngest people viewers will see amid all the touchdowns and quarterback sacks, Huggies’ first-ever Super Bowl ad shows newborn babies who entered the world just today.
The 30-second spot, created by Droga5, shows a handful of babies born on Super Bowl Sunday. Select families sent footage of their youngsters to the brand’s production team in time to broadcast during the second quarter.
In terms of tone,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in