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Huggies has confirmed to Adweek that it will debut a brand refresh at the Super Bowl this year, making it the first diaper brand ever to grace the Big Game stage.
The rookie will be in good company this year. As staple advertisers such as Coca-Cola, Avocados From Mexico and Budweiser sit the 2021 game out, newbies like online freelancer marketplace Fiverr, lawn care brand Scotts Miracle-Gro and online car marketplace Vroom have stepped in to take their place.
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