Huggies, M&M's and DoorDash Win 'Most Emotionally Effective' 2021 Super Bowl Ads

System1's annual report has almost no holdovers from last year

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Babies, Muppets and a familiar Super Bowl brand: that trio of themes comprised the most emotionally effective Big Game advertisements, according to System1, a predictive marketing firm based out of London that surveyed nearly 11,400 people in real time for its annual report.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in